Global Cricket Ventures to Handle Website for Champions League
Live Current Media, a media company built around content and commerce destinations, announced that Global Cricket Ventures (GCV), a joint venture between Live Current and NetlinkBlue Holding, a consulting, technology and outsourcing services firm, has reached an agreement to build, manage and monetize the official website of the Champions League Twenty20 (Champions League) for a period of 10 years.
The official website of the Champions League will offer cricket fans an enriched digital experience featuring video highlights, a live video scoreboard, mobile content as well as official photographs, press releases, player interviews, schedules, statistics and newsletters. Revenues generated from the website will be split evenly between GCV and the Champions League.
The inaugural Champions League Twenty20 will be held in India from December 3-10 this year and will include the reigning winners and runners-up from the domestic Twenty20 competitions in India, Australia and South Africa, as well as the reigning Twenty20 champions from Pakistan and England who will compete for T20 supremacy and $6 million prize money. The tournament will be produced and broadcast by ESPN Star Sports who in September paid close to $1 billion to secure the media and commercial rights of the league for 10 years. This investment represents the most lucrative rights contract ever agreed in the sport of cricket on a per-game basis.
Mark Melville, Chief Corporate Development Officer, Live Current and acting CEO, Global Cricket Ventures, said, “We are very fortunate to have obtained the rights to the official website of the Champions League Twenty20, one of the most exciting new sporting events in the world. This is another key milestone for our cricket media business and we look forward to working with the Champions League to create an unrivaled user experience and commercial success. If you factor in our digital and mobile rights to Indian cricket through our agreements with the BCCI and the IPL we have an unrivaled portfolio of digital rights that places GCV in a unique position to take advantage of the massive growth of cricket and the T20 format globally.”